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S. Dustdar:
"Elastic Computing - Principles, Models, and Algorithms for Software Services, Things, and People on the Cloud";
Keynote Lecture: 5th IEEE International Conference on Service-Oriented Computing and Applications (SOCA 2012), National Taiwan University, Taipei, Taiwan (invited); 12-17-2012 - 12-19-2012.

Elasticity is seen as one of the main characteristics of Cloud Computing today. Social computing, as one of the most prominent applications deployed on Cloud infrastructures, as well as Service and Software Engineering would gain significantly from better understanding the main principles of elasticity. In this talk I will discuss the main principles of elasticity, present a fresh look at this problem, and examine how to integrate people in the form of human-based computing and software services into one composite system, which can be modeled, programmed, and instantiated on a large scale in an elastic way.